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Student Loan Genius

  • Branding
  • Identity
  • Interactive
  • Strategy
  • Web
So you think you know what theGKWco stands for? Go ahead and take a stab and we'll tweet it for you. If you guess right, we'll donate money to the charity of your choice.
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............................................................................................................................................................................................................................................................... Take a guess at what theGKWco stand for Thanks for guessing!
We'll let you know if you got it.
Go Kiss Willie
Now Tell Your Friends.
Howdy
....................................................................
theGKWco is an Austin, Texas based Creative Strategy & Execution Agency with a focus in Brand Development, Web, Interactive & Mobile Experience Design & Development. We build mindful brands that are changing the world through fast-track strategies that focus on generating value and tangible results for all stakeholders. Simply put: Strategic Creative and Business Convergence.
DISCOVERY
We audit and analyze your existing digital brand.
Digital BRANDSTRATEGY
We develop a tactical plan to influence the digital brand and technical direction.
ConceptualEXPLORATION
We develop the visual, verbal, and technological approach based upon the Digital Brand Strategy.
CreativeExpression
We implement the concept in client specific print and digital mediums.
Digital BrandManagement
We provide the tools to maintain the integrity of the digital brand.
Our Process
  • Discovery

    We audit and analyze your existing digital brand.

  • Digital Brand Strategy

    We develop a tactical plan to influence the digital brand and technical direction.

  • Conceptual Exploration

    We develop the visual, verbal, and technological approach based upon the Digital Brand Strategy.

  • Creative Expression

    We implement the concept in client specific print and digital mediums.

  • Digital Brand Management

    We provide the tools to maintain the integrity of the digital brand.

Our Work

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Executed with purpose. Well ain't that purty.

  • LogicMonitor 2022
    Branding + Identity + Interactive + Product Development + Strategy + UI/UX + Web
  • LogicMonitor 2019
    Branding + Identity + Interactive + Product Development + Strategy + UI/UX + Web
  • Jack Ryan
    Branding + Identity + Interactive + Strategy + UI/UX + Web
  • In Lieu
    Interactive + Strategy + UI/UX + Web
  • Student Loan Genius
    Branding + Identity + Interactive + Strategy + Web
  • Meredith Hill
    Branding + Identity + Strategy + Web
  • Einstein Moving
    Branding + Identity + Interactive + Product Development + Strategy + UI/UX + Web
  • Fuse Realty
    Branding + Identity + Interactive + Strategy + UI/UX + Web
  • 827Ray’s
    Branding + Identity + Strategy + UI/UX + Web
  • Double Horn Brewing Co.
    Branding + Identity + Interactive + Product Development + Strategy + UI/UX + Web
  • Texas Barrel House
    Branding + Product Development + UI/UX + Web
  • Texas Songwriter U
    Branding + Identity + Strategy + UI/UX + Web
  • DoughGood
    Branding + Identity + Product Development + Strategy + Web
  • Compass Learning
    Interactive + Product Development + UI/UX
  • Torchy’s Tacos
    Branding + Identity + Interactive + Product Development + Strategy + UI/UX

Our Clients Include

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A snapshot of our recent client list. Each and every one of you are special to us.

A brand image belongs not to a brand – but to those who have knowledge of that brand.

- Jeremy Bullmore

What we do.

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Solve for now, plan for the future. The approach is simple: Identify the purpose. Put action in to practice. Measure and validate. Refine and repeat.

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Evaluate. Identify. Validate.

Define the business, purpose and potential. It's all about asking the right questions.

  • Brand Strategy
  • Corporate Strategy
  • Product Strategy
  • Marketing Strategy
  • Experience Strategy
  • Research + Analysis
  • Workshop Facilitation
  • Stakeholder Alginment
  • Brand Simplification
  • Brand Activation
  • Brand Differentiation
  • Lean Startup
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Brand Roadmap + Validated Learning

We develop the brand foundations and tactical plans to influence the end user through a validated learning model.

  • Brand Concepts + Ideation
  • Go to Market
  • Voice + Messaging + Positioning
  • Naming
  • Methodologies + Systems
  • Customer Insights
  • Persona Development
  • Content Strategy
  • Digital Strategy
  • Pitch Decks
  • Brand Architecture
  • Rapid Prototyping
  • Retention Strategy
  • Cultural Principles
  • Business Process
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Design with Purpose

We implement the concept through brand expression, in client specific mediums, to reach, resonate and impact the intended audience.

  • Advertising Campaigns
  • Creative Copywriting + Editing
  • Identity Design
  • Illustration + Photography
  • Environmental Design
  • Video + Motion Design
  • Package Design
  • Iconography
  • Business Systems
  • Collateral Design
  • Guidelines + Toolkits
  • Dress Code
  • Brand Tracking
  • Analytics
  • Interface Design
  • Architecture + Wireframing
  • Visual Design
  • Mobile + App Design
  • User Experience
  • Social Strategy
  • Technology Audit

Head Honchos

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We create an environment where people can do the best work of their careers. Our large network of talent includes photographers, motion designers, developers and copywriters. We assemble the team most suited to the task at hand.

  • Chris Ollier

    Founder + Creative Director

  • Sara Carter

    Founder + Managing Director

You’re probably wondering what GKW stands for… there’s a large group people who wonder as well. Unfortunately for you, there are only three people in the world who know what it stands for. We’ve been offered bribes and even a first born child to give it up, but we’re not budging. Here are some of the guesses.

  • ....................................
    GKW RULES
  • ....................................
    Gotta Keep Working
  • ....................................
    Good Kid Won
  • ....................................
    Geeks Know Why
  • ....................................
    Get Kelsey Working
  • ....................................
    Gifted Kick-ass Workerbees
  • ....................................
    Galloping Kamikaze Warriors
  • ....................................
    Guidance Knowledge Willpower
  • ....................................
    Grassy Knoll Witness
  • ....................................
    Calvinist Hopper Penguins
  • ....................................
    Geminis Keep Wowing
  • ....................................
    Giant. Killer. Whales.
  • ....................................
    GOTTA KEEP WORKIN!
  • ....................................
    Good Kindhearted Woman
  • ....................................
    Going to Kiss Willie!
  • ....................................
    God Knows What
  • ....................................
    Go Kiss Willie!
  • ....................................
    God Knows What?
  • ....................................
    Geminis Keep Wowing
  • ....................................
    Grab Kick Whistle
  • ....................................
    Good King Wenceslas
  • ....................................
    George Kills Witches
  • ....................................
    Gnomes ‘n Kinky Wizards
  • ....................................
    Good Kids Win
  • ....................................
    Good Karma Works
  • ....................................
    Gallery King Wrestler
  • ....................................
    God Knows What